A few years ago, the idea of working outside the office was a relatively uncommon one. In today’s vastly and abruptly changed landscape, however, most office management is working hard to entice staff to come back to onsite work.
What if one of the hidden hacks to boosting productivity, teamwork, and a sense of ownership over work was as simple as increasing the presence of your office branding? The truth is your employees’ workspace is often seen as an extension of upper management’s investment in them and their environment.
But, unfortunately, it also sends a strong message about management’s investment in the brand overall. So, if you want to foster a better, more enticing, and more productive environment in your workspace, office branding may be the answer.
How You Can Make Your Workspace Speak for the Whole Brand
When you walk into commercial spaces with effectively integrated branding, you immediately know where you are and what to expect from the company. Your workspace should be no different. Whether your space is frequently visited by prospective clients and customers or exclusively for your team, office branding can have a tremendous impact in ways you may not expect.
Remind your staff of core values, where the company came from, and where it can go with personalized office branding designed to speak directly to the people who help it grow.
While retaining the valuable staff you already have is paramount, attracting the very best recruits is important too. First impressions matter when a candidate arrives at your workspace for an interview. You want them to understand that, as a brand, you know what your mission is and how they could theoretically fit into it. Having a cohesive look throughout all areas of the business also provides a level of professionalism that is attractive to most people.
How Office Branding Reflects Your Company Culture
Endless, curated social media feeds and polished brand images are par for the course in this day in age. However, visuals are everything, and people make quick value judgments based on how the way things look makes them feel. When current and prospective team members have visual reinforcement of company culture and purpose, their place in that plan is clearer and easier to visualize.
Even before the pandemic disruption, great workspace design and office branding were integral to team building and productivity. Ideally, your team members are the most enthusiastic and effective brand ambassadors. With a deep understanding of the intricacies of your brand, they’re better positioned to articulate it effectively. The people your staff members interact with about their work should all be seen as prospective clients or talent.
In either case, you want those ambassadors equipped to show your company in the best possible light. Team loyalty is built on employee buy-in, which you want to foster in any way possible, starting with the basics such as office branding.
How A Workspace Refresh with Office Branding Can Boost the Bottom Line
At the end of the day, you want your space to inspire and motivate the people who keep your company running. Updating workspaces periodically is essential for morale, and a refresh that prominently features tasteful, effective office branding can have a serious impact.
If you’re ready to bring your team back into a collective work environment that truly fosters loyalty, productivity, and inspiration, consider some ways to integrate your brand into the workplace. CJ & Associates can help you bring your space into a new age of company culture and office branding.
